Tharaka University is committed to academic excellence, innovation, and spiritual vitality. The University focuses on producing professionals trained in all aspects of human endeavour.

Students are encouraged to uphold values such as humility, integrity, honesty, hard work, and concern for the welfare of others.

• Promote academic programmes offered by the University.
• Provide admission information to prospective students.
• Facilitate recruitment and enrollment of qualified students.
• Promote the University's image locally and internationally.